I heard an interesting PR related tidbit at SoCon this last weekend. Someone mentioned that Justin Rubner left the Atlanta Business Chronicle as their technology reporter. You can verify this by looking at Justin’s LinkedIn profile. This same person (whose name I’m intentionally avoiding) also mentioned that their PR firm said PR and the press in Atlanta are dead. I’d say that statement is probably pretty accurate. Of the two major papers we have (ABC and AJC), neither has really committed significant resources to covering the local startup scene. Yeah, we could get back to complaining about no awareness but instead I think our collective energy would be better spent in figuring out how to overcome this hurdle.
So what’s my contribution? Starting this blog for one. Getting into arguments about the local funding environment for another (there was a bit of this during SoCon as well). And for the third, I’m heading down to ATDC this Wednesday to do a brown bag discussion on PR and raising the awareness of your startup. I’ve worked up some analysis that I published before that I’ve updated and added to for this presentation. I think the brown bag is only open to ATDC companies but I’m not the one in control of that. If you really want to come, let me know and I can see if there are open spots for non-ATDC folks.
Oh yeah, if you want to get PR on this blog - it’s pretty easy. Just drop me a note and we can chat about what you’re doing and see if it fits with what I’ve been writing about.
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